CARLSBAD, Calif., Dec. 7, 2011 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY) today announced the February 17th worldwide availability of its much-anticipated RAZR Fit™ Driver and RAZR Fit™ Fairway Woods. Building on 29 years of clubmaking excellence, Callaway's much-anticipated RAZR Fit line of woods represents the Company's most advanced products to date. By combining the performance benefits gained from several proprietary technologies with an easy-to-understand, adjustable hosel—plus moveable weights to promote draw or neutral ball flight—Callaway is empowering players around the world to dial in their game with RAZR Fit. Marking a new standard in performance customization, RAZR Fit's straightforward adjustability delivers optimum performance and real results for every golf swing.
To view the multimedia assets associated with this release, please visit: http://multivu.prnewswire.com/mnr/callawaygolf/46341/
"We are particularly proud of the RAZR Fit products because of the performance gains we have achieved for golfers while adding the benefits of adjustability," said Dr. Alan Hocknell, Sr. Vice President of Research & Development, Callaway Golf. "Callaway is not just entering the adjustability race with the introduction of RAZR Fit, we are taking the pole position. The adjustable features and other proprietary technologies allow golfers to play a more meaningful role than ever before in their journey to optimized performance."
The RAZR Fit Driver and RAZR Fit Fairway Woods both feature Callaway's renowned OptiFit® adjustability system—designed for easy use and noticeable changes in trajectory for each of the settings. The system allows golfers to adjust the club's face angle to three address positions: Open, Square and Closed. This adjustment is controlled within the "cog," a rotatable element of the hosel that changes the angle of the shaft axis relative to the head. Rotating the cog enables golfers to choose a preferred look at address while also minimizing a slice or hook generated by the club's delivery to the ball. Because the shaft does not rotate with the cog, shaft graphics and grip reminders remain consistent to the player's eye when they adjust the face angle. In the driverhead, OptiFit weights (12 grams and 2 grams) are included in the clubhead's sole and are also adjustable, allowing golfers to shift the center of gravity to promote a perceivable draw or neutral ball flight.
Since 2004, Callaway has led the industry in multi-material clubhead construction, advancing club design in capacities such as mass property optimization and aerodynamic shaping. Now, with the introduction of RAZR Fit, the Company furthers its heritage in innovation by uniting multi-material design with the fundamental benefits of adjustability for every golfer's swing.
Specifically, the crown of the RAZR Fit Driver is comprised of Forged Composite™, an advanced carbon composite material that Callaway developed over several years in partnership with Automobili Lamborghini. Lighter, stronger, more precise than titanium (the material used in more than 90% of the current drivers in the market), Forged Composite allows Callaway engineers to save crucial weight and precisely control the thickness of the crown. These benefits give the RAZR Fit Driver a lower center of gravity, making it more forgiving on off-center hits.
Callaway's RAZR Fit Driver also incorporates a proprietary innovation in aerodynamic shaping called Streamlined Surface Technology, which addresses the complex variations in aerodynamic flow during a driver's entire downswing—from transition through impact. More than four years in the making, Streamlined Surface Technology has reduced RAZR Fit's energy loss due to drag by 14% (relative to its predecessor, the RAZR Hawk™ Driver), despite the addition of an adjustable hosel. This contributes to increased ball speed at impact, a critical element of driving distance. This aerodynamics technology is accompanied by the debut of the Company's new Speed Frame™ Face Technology, which combines hyperbolic shaping of the clubface with precision thickness control to offer a larger sweet spot. This new technology optimizes stress distribution and increases ball speeds across the face. Callaway engineers were also able to save weight by implementing this new face technology.
The RAZR Fit Driver comes standard with a 45.5" Aldila® RIP'd™ NV shaft and a premium Golf Pride® New Decade Multi Compound grip. Already in the bags of Phil Mickelson, Ernie Els, Alvaro Quiros and other tour professionals around the world, the RAZR Fit Driver will be available for all golfers for the new product introduction price of $399 (U.S.).
RAZR Fit Fairway Woods
Like the RAZR Fit Driver, the RAZR Fit Fairway Woods feature three address positions—Open, Square and Closed. They will be available in a 3-Wood (15°) and a 5-Wood (18°), and allow players to adjust based on their preferred look at address and to minimize tendencies to hook or slice the ball. Callaway's staff of Tour players helped inspire the club design, which features a traditional shape in a compact head size, as well as a shallow face with a low leading edge.
The Company's engineers have also applied aggressive Variable Face™ Thickness Technology® to precisely shape the face thickness in each fairway wood, increasing the sweet spot to promote consistent trajectories and hotter ball speeds. RAZR Fit Fairway Woods will be available at the new product introduction price of $249 (U.S.).
"The RAZR Fit Fairway Wood was designed for players seeking the ultimate in performance and optimization," said Hocknell. "Whether a golfer is advancing the ball in a fairway or getting out of trouble, RAZR Fit Fairway Woods will inspire the confidence to hit great shots."
For specific information regarding the RAZR Fit line of woods, please visit http://www.callawaygolf.com/RAZRFit. High-resolution images of all products are available for immediate download via the Media Center portion of Callaway Golf's website: www.callawaygolf.com/MediaCenter
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.
PRESS CONTACT:Scott Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
760-804-4080(LOGO: http://photos.prnewswire.com/prnh/20091203/CGLOGO)(Photo: http://photos.prnewswire.com/prnh/20111207/MM13520)
SOURCE Callaway Golf Company
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TradeDoubler, the leading pan-European digital commerce company, has seen a strong start to Christmas trading, with seasonal sales over the first 10 days of December up 26 per cent year on year. Despite the backdrop of the Eurozone crisis and threat of global economic recession, it seems that consumers across Europe are still preparing for a merry Christmas.
Computers and electronics is one of the key sectors ahead of Christmas, and so far, sales in December are up 23 per cent on last year.
"Demand for smart phones and tablets across our European network is very strong and one of the main drivers boosting sales in this sector," said Urban Gillström, CEO of TradeDoubler. "Indications are that tablets are currently outselling smartphones with over 40,000 sold during Christmas trading so far - an eight fold increase on this time last year."
'Mega Monday' (5 December) saw online sales in the shopping and retail category increase by 33 per cent on last year, while health and beauty purchases leaped by over 200 per cent across the TradeDoubler network.
"We reach around 70% of the online population in Europe, which gives us good insight into changing consumer behaviour patterns and a unique understanding of what people are buying," Gillström added.
With the busiest trading week of the year currently underway,TradeDoubleris already seeing that,in addition to big ticket items, some of the most popular sellers arenativity angel and shepherd costumes; the complete box set of Harry Potter films and the posthumous Amy Winehouse album, Lioness: Hidden Treasures.
Low correlation with TradeDoubler's revenue
Sales in TradeDoubler’s European network refers to sales in the key Christmas trading categories mentioned above. It is important to note that it is only possible to draw very limited conclusions about TradeDoubler's revenue from these figures since the group only receives revenue from part of these sales and also to varying degrees. Nor do the figures include all sales on which TradeDoubler receives revenue. Furthermore, the Group also has other important sources of revenue than those directly related to e-commerce. The period measured is 1-10 December 2011.
About TradeDoubler
TradeDoubler helps companies improve their online results, both by drivingsales performance and increasing brand awareness. The core business is performance-based online marketing. With a network of over 138,000 web publishers, TradeDoubler helps more than 1,900 advertisers worldwide to reach their business goals. The company has a unique reach, being able to address around 70 per cent of Europe's e-commerce consumers. TradeDoubler's clients include Apple, American Express, Dell, Disney, Expedia and lastminute.com. TradeDoubler is listed in Stockholm on Nasdaq OMX. More on http://www.TradeDoubler.com
For further information, please contact:
Rachael Anderson
TradeDoubler
Tel: +44(0)7875-202369
rachael.anderson@tradedoubler.com
Vanessa Land
Devonshire Marketing
Tel: +44(0)7768-693-779
vanessa@devonshiremarketing.com
SOURCE TradeDoubler
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NEW YORK, Dec. 14, 2011 /PRNewswire/ -- Continuing its 163-year history of offering the Best, the Only and the Unexpected, Hammacher Schlemmer introduces The Television Teleporter, a device that displays content from a home television anywhere in or around the house.
The included wireless transmitter connects to any television, satellite or cable set-top box, or Blu-Ray or DVD player and sends a wireless signal to The Television Teleporter up to 100' away.
"The Television Teleporter allows you to watch content from a home television on a deck, in a basement, or any room in a home that lacks a traditional television," explained Hammacher Schlemmer's general Manager Fred Berns.
The Television Teleporter displays content without requiring another set-top box or running cables, providing truly wireless, unobtrusive set up. Its 7" screen displays a sharp, clear picture without interference from other wireless devices and its rechargeable battery provides up to two hours of playback.
"The Television Teleporter also connects wirelessly to an iPod or digital camera to play music or video and display pictures from a remote location," explained Mr. Berns.
The Television Teleporter is available from Hammacher Schlemmer for $229.95. For more information about this product, please visit http://www.hammacher.com/81934 or contact Trish Hammond at (847) 581-8739 or via e-mail at pr@hammacher.com .
About Hammacher Schlemmer
Hammacher Schlemmer is America's longest running catalog, offering the Best, the Only and the Unexpected since 1848. The company provides unique products that solve problems or represent the only one of their kind, backing all products with The Hammacher Schlemmer Lifetime Guarantee. Hammacher Schlemmer's innovative offerings are available through its catalog, website, and its famed landmark store on East 57th Street in New York City.
SOURCE Hammacher Schlemmer
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