Five Additional NFL Franchises Sign with Global Apptitude for iPad Playbooks

By sophiesummers on 9:58 PM

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Global Apptitude, the creator of Playbook for iPad and the industry leader in tablet based player preparation tools, announced that it has recently signed an additional five NFL teams including the Dallas Cowboys, St. Louis Rams, Seattle Seahawks, Indianapolis Colts, and Detroit Lions for their Playbook for iPad and other related player development tools.

According to Randy Fusee, Global Apptitude partner, this is just the beginning.  "This has been an extraordinary month for NFL teams' adoption of this new and exciting technology.  We've had a lot of momentum and excitement around our solution and fully expect that 16-20 NFL franchises will be using our suite of player preparation tools by the start of training camp this summer."

As more teams continue to utilize the Playbook for iPad product suite, new productivity applications will continue to be added to the portfolio.  "Our suite of products has been designed by NFL coaches and administrators, not software engineers.  Our engineers are simply writing the code that matches how NFL coaches want to use the technology.  That's why these products have been so successful, once a football coach sees what we have to offer, they start to see all of the benefits our software will provide for their players" said Fusee.

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RT Launches App for LG Smart TV

By sophiesummers on 8:51 AM

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RT launches a new Smart TV App through LG's global application store LG apps TV, providing happy owners of the latest generation LG Smart TVs with free access to all of RT's TV programming.

Watching any RT channel on an LG Smart TV is now easy. It does not require any additional wiring or set-up. All the viewer needs to do is to connect their TV to the Internet and launch the RT application, available through LG apps TV.

"TV's future is online, and Smart TV technology proves it brilliantly. We are happy that viewers of LG's Smart TVs can watch all of RT's channels and no longer have to depend on cable networks or satellite signals," said RT's editor-in-chief Margarita Simonyan.

Additionally, free RT applications for iPhone, Blackberry, and Android are being rolled out.

LG is among the key players in the global Smart TV market, which introduces web browsing capabilities to a TV set and enables viewers to enjoy a wide range of entertainment options such as Web content, services and applications, in addition to television programming.

The RT network comprises three news channels and a documentary channel RTDoc. Our 24/7 Broadcast from Moscow and Washington, DC studios is available for viewing in over 100 countries with a total audience of more than 480 million people. RT streams online at the network's website, RT.com. RT is also one of the world's largest news providers on YouTube, and the first to register half a billion views on the platform. It was also the first Russian TV network to be nominated for the prestigious Emmy International award in 2010 in the News category.

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How Smart Phones are Helping Create a New Generation of "Smart Shoppers"

By sophiesummers on 12:17 PM

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Underscoring soaring consumer interest in use of internet and social media to aid in shopping, a new national survey by Leo J. Shapiro and Associates (LJS) found that two-thirds of owners use their smart phone to aid in their shopping, and over a third do so while actually inside traditional retail stores.  While at the point of sale for an item, one in ten smart phone owners report doing price checks before they buy.

These new findings point to the striking penetration of smart phone enabled shoppers or "smart-shopping" into the everyday lives of Americans.

Based on data from a hybrid phone/online study conducted in December 2011 and February  2012 with a national sample of 314 smart phone owners, the survey found that sixty-six percent (66%) use their smart phones to aid in shopping, and thirty-eight percent (38%) do so while actually in a traditional retail store.  Smart phone owners are about as likely to access shopping information in the store aisle (29%) as in the rest of the store (25%).

While actually near point of sale, shoppers are most likely to:

  • Look up facts and features (15%) 
  • Compare prices at different stores (11%) 
  • Read product reviews on retail sites (9%) 
  • Compare prices at retailer's websites (8%)

"Smart phone enabled shopping or 'smart-shopping' is rapidly becoming a mainstream activity for smart phone owners.  Given the rapid rise in smart phone ownership, traditional retailers and product brand managers face a new wave of challenges to serve increasingly informed and independent consumers," notes Owen Shapiro, Vice President of LJS. "The use of point of sale price checks breaks down one of the long-standing advantages held by retailers on 'blind priced' items – products that consumers buy infrequently or that are low involvement."

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