Google Buzz finally gets axed to focus on Google+

By sophiesummers on 2:11 AM

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Google is doing some fall cleaning as well as sweeping out a lot of old experimental projects and social features, including the failed social attempt that was Google Buzz. In a blog post today, Google VP of Product, Bradley Horowitz, essentially explained that success requires focus as well as thought on what we work on and exactly what we don’t work on as well as therefore their decision to discontinue many products.

Back in July, Google had announced that it was shutting down Google Labs as well as integrating a few of its projects into more successful products whilst axing other people. Today appears to be the finalization of that clean out with Google Labs completely shutting down later today. Horowitz additionally confirmed that Code Look, Jaiku, iGoogle’s social features, and the University Research Program for Google Look will all shutdown on January 15, 2012.

Google Buzz will get the cut in a few weeks to focus on the much more successful Google+ social network. During yesterday’s Q3 earnings call, it was touted that the social platform has already reached over 40 million users. Horowitz reveals that the business has learned a lot from their mistakes with Google Buzz as well as with its closing, the company can focus on delivering “anything truly awesome” for Google+.


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