New York, NY (December 12, 2011) /PRNewswire/ — Today, DailyBurn™, a leading health and fitness program, unveiled a revolutionary, personalized fitness platform that delivers daily custom-designed video workouts using DailyBurn’s IntelliBurn™ technology. The new DailyBurn brings fitness to members’ fingertips, anytime, anywhere by streaming HD-quality custom workouts, personal result metrics, and nutrition and healthy living tools to users’ smartphone, computer, tablet or television every day.
DailyBurn, recognized as a leader in the fitness technology space with over two million users worldwide, has taken the next step in the evolution of personalized fitness. By bringing together a best in-class team of experts from every segment of the fitness industry — including the fitness program design expertise of industry leader Lisa Wheeler; the fitness production expertise of Mason Bendewald, who has produced over 200 workout videos including fitness series P90X with Tony Horton; and a team of elite trainers — DailyBurn has created a personalized workout and nutrition program designed to increase metabolism and deliver better, faster results.
The core, pioneering feature of DailyBurn is IntelliBurn technology, a complex algorithm that fine-tunes a fitness program to a user’s optimum performance and schedule by tracking and analyzing a multitude of factors, including, but not limited to, which trainers elicit the best personal performance, which workouts the user most enjoyed, time lapse between workouts and muscle groups recently trained. DailyBurn is changing the world of fitness by allowing users to input and receive real-time feedback on personal goals and results to obtain an evolving, comprehensive, tailored workout program. In addition to a user’s personal experience, IntelliBurn is the only fitness technology that takes into account the feedback of DailyBurn community members with similar goals when determining the user’s optimal workout each day. DailyBurn’s intelligent technology learns more about a user each time the person works out, eliminating the guesswork that often derails people from sticking with a fitness regimen.
“From watching and listening to DailyBurn members we learned that personalized workouts that are accessible anytime, anywhere on multiple platforms help motivate people to engage in and maintain a regular exercise routine,” said Andy Smith, CEO of DailyBurn. “DailyBurn brings together the best resources in the industry to develop the most innovative fitness program possible; as fitness DVDs and static-based systems are no longer desired by consumers, DailyBurn’s technological advances, paired with access to the industry’s top fitness minds, provide users with complete access to a healthier lifestyle.”
Daily workouts are led by one of six master trainers who make up the “DB6.” With varied fitness philosophies and backgrounds, from Pilates to world champion inline skating, the DB6 are a unique group of personal fitness trainers who provide workouts ranging from 10 minutes to one hour and feature a varied degree of intensity for every level of user. The DB6 effectively demonstrate Lisa Wheeler’s skilled routine design brought to life by Mason Bendewald’s reality-based directing style and innovative vision.
“DailyBurn is the future of fitness, moving beyond in-home workout regimens by placing custom workouts directly in the user’s hands,” said DailyBurn Director and Vice President of Production, Mason Bendewald. “By combining incredible HD-quality, live-streaming and custom workouts, DailyBurn will propel users to reach personal fitness goals faster using our proprietary smart technology, IntelliBurn."
DailyBurn provides a complete program for an overall healthier lifestyle. A tailored nutrition plan is also available, offering a 360-degree wellness program that goes beyond tracking by lending advice on recipe suggestions, recommended daily and weekly menus and printable grocery lists.
DailyBurn is available for a free 7-day trial. For more information please visit http://dailyburn.com.
The company will also continue to deliver new, feature-rich personal tracking apps as well as current top apps such as DailyBurn Tracker™, FoodScanner™, Push-up Wars™ and Meal Snap™.
About Daily Burn, Inc.DailyBurn.com is a leading online health and fitness destination that provides best-in-class workout routines through high definition streaming video. Its companion site DailyBurn Tracker http://tracker.dailyburn.com, offers an easy way for people to maintain a log of their fitness routines and nutritional intake. DailyBurn also offers some of the most popular health-and-fitness apps on the market: DailyBurn Tracker™, FoodScanner™, MealSnap™ and Push-Up Wars™. Launched in 2007, DailyBurn is part of Mindspark Interactive Network, Inc., an operating business of IAC (Nasdaq: IACI). For more information, visit http://dailyburn.com.
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