Path 1, a division of IP Video Networks, Inc., introduces "v.Cortex" to global Multichannel Video Programming Distributors (MVPD), including cable, IPTV and satellite network operators, to simulate subscriber perception of video quality.  With v.Cortex, MVPDs can evaluate video content from a customer perspective.

v.Cortex leverages BT's novel perceptual quality engine, to deliver consistent and precise measurement of MPEG encoded video library content.  It significantly reduces overhead by monitoring all of a network operator's video libraries, providing concise summaries of quality issues.  As MVPDs increase the size of their video libraries, quality assurance becomes more difficult and time consuming. "The v.Cortex analyzer ensures that network operators no longer have to watch every minute of every video to provide a high quality product to subscribers," said Bob Coackley, CEO, IPVN.

The v.Cortex workstation produces a perceptual score that is highly correlated with the mean opinion score (MOS) of an audience.  Operators can use the score to ensure all of their videos meet customer expectations prior to transmission.

Mike Galvin, Managing Director of BT Research and Technology, said:  "It is always rewarding to see innovative BT research applied to real world business issues in this way and we look forward to IPVN delivering the benefits of perceptual quality management technology to broadcasters and content service providers worldwide."

v.Cortex is available through channel partners around the world.  It is available for demonstration at the NAB Show in Las Vegas in the Path 1-IPVN booth: SU2902.


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