Following the release of study results showing that four out of five consumers prefer LG CINEMA 3D over Sony and Samsung active 3D televisions,* LG Electronics launched two new LG CINEMA 3D entertainment packages, which include an LG CINEMA 3D HDTV, 3D Blu-ray Disc player and four pairs of LG's lightweight 3D glasses – all packed together in one box.

"As more and more people seek to bring the 3D viewing experience into their homes, LG is offering them an easy-to-buy and even easier-to-enjoy 3D home entertainment package," said Jay Vandenbree, senior vice president, home entertainment, LG Electronics USA. "Our LG CINEMA 3D entertainment packages are very attractive for retailers and consumers alike to bring the latest 3D movies and sporting events into your living room, delivering a theater-like, comfortable viewing experience and a superior 3D picture preferred by consumers."


The Total 3D Package
The attractively priced LG CINEMA 3D entertainment packages come with a 47- or 55-inch class (47.0- and 54.6-inch diagonals, respectively) LG CINEMA 3D HDTV, an LG 3D Blu-ray Disc™ player with the capabilities to play 3D Blu-ray Disc movies in Full HD 1080p picture quality, and four pairs of lightweight, battery-free LG CINEMA 3D glasses.  The 3D Blu-ray Disc player is perfect for playing 3D or 2D Blu-ray and DVD movies, and also has the ability to upscale DVDs to near HD quality. In addition, the TV can convert 2D content to 3D for an endless supply of entertainment options.


LG's Next Generation 3D Technology
LG's CINEMA 3D enables consumers to recreate the 3D movie theater viewing experience in their homes with lightweight eyewear, crisp, bright images and wide-angle viewing. In third party 3D TV tests commissioned by LG, four out five people chose LG CINEMA 3D over Sony and Samsung TVs using active flicker 3D glasses*. In addition, more than three quarters of the respondents preferred LG CINEMA 3D for the immersive 3D experience, 3D effect, overall 3D picture quality and 3D glasses*.

Similar to the 3D glasses used in theaters, the LG CINEMA 3D polarized glasses do not have a battery and never need charging and since the glasses do not need to sync with an emitter, viewers can watch from wide angles in the room.  The low cost of the eyewear also makes it easier to buy as many pairs as needed to host family and friends for a sporting event or 3D movie night. The Film Patterned Retarder (FPR) optimizes the separation of images for the left and right eye, which are then filtered through the glasses to give viewers a better 3D effect with minimal cross-talk. LG's 3D Light Boost, a thin film covering the screen, creates bright, crisp 3D images for a superior 3D viewing experience by helping to counteracting dimness that can occur with 3D content.


Superior Picture Quality
LED Plus with Local Dimming allows for deeper blacks and richer colors by providing even greater control of brightness through local dimming technology to deliver better contrast, amazing clarity and color detail, while TruMotion 120Hz technology brings extra sharp detail to even the fastest moving scenes, enabling consumers to view sports, video games and high-speed action with virtually no motion blur.

Picture Wizard II takes the guesswork out of picture adjustments providing easy self-calibration with on-screen reference points for key picture quality elements such as black level, color, tint, sharpness and backlight levels. Additionally, Intelligent Sensor automatically optimizes picture brightness to the lighting and color conditions in the room for a more enjoyable viewing experience.


Energy and Cost Efficient    
ENERGY STAR® qualified – which for TVs means they save energy both in standby and active modes – LG's Smart Energy Saving Features, allow consumers to conserve money and energy. In addition to using about 30 percent less energy than non-Energy Star TV units, the LED Plus with Local Dimming feature of LG's CINEMA 3D also offers greater energy efficiency compared to conventional LCD TV offerings.

The LG CINEMA 3D entertainment package (model LW5300) is available this August in 47- and 55-inch class screen sizes at manufacturer's suggested retail price of $1,399.99 and $1,899.99, respectively.
For more information, please visit www.LG.com.


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Tim O’Brien, vice president of marketing for LG Mobile, addressed an audience of entertainment industry insiders and influencers yesterday during the 3D Entertainment Summit in a keynote session that examined the importance of technology and innovation in the industry’s 100+ year history. While highlighting consumer insights paving the way for the future of entertainment, LG put the spotlight on mobile 3D. Held in New York in conjunction with Consumer Electronics Week, the Summit is devoted to examining and analyzing the burgeoning confluence of 3D and entertainment.

O’Brien’s keynote illustrated technology’s important role in the evolution of entertainment and culminated with the presentation of LG’s latest technological breakthrough, the LG THRILL™ 4G exclusively on AT&T.
From early forms of entertainment such as black and white TV to the growing popularity of smartphones as today’s hot entertainment platform, O’Brien stressed the importance of the need for continued advancements in technology. LG Mobile will lead the way, contributing to 3D technology adoption with the barrier breaking LG THRILL 4G.

“The objective of the entertainment industry has always been to make the experience more real and life-like,” said O’Brien. “LG will change the game again by giving everyone an easy and accessible way to interact with the content they love – and do it in a more realistic and authentic manner than any 3D experience we’ve seen yet.”

Continuing the trend of technology pushing the boundaries of entertainment, LG Mobile is focusing on addressing the three main barriers to the mass adoption of 3D technology: accessibility, technology and content.


Accessibility: 3D devices are currently thought of as too expensive, but LG THRILL 4G will be competitively priced for wider accessibility.
Technology: Using new mobile 3D parallax barrier technology, the LG Thrill 4G eliminates the need for expensive and bulky 3D glasses, making the 3D experience seamless. Additionally, LG THRILL 4G enhances smartphone features with tri-dual configuration technology, including a 1GHz dual-core processor with dual-channels and dual memory, to enhance speed and performance.
Content: LG consumer insights indicate users most often interact with entertainment on their mobile phones through user generated content and gaming. In a strategic partnership between LG Mobile and YouTube, handheld users will be able to create and share their own 3D content in new and exciting ways. Additionally, in partnership with Gameloft, 3D games come preloaded on LG THRILL 4G.

“With each new technological breakthrough, entertainment becomes more genuine and believable,” acknowledged O’Brien. “3D enabled mobile devices will be the next step in the natural evolution of entertainment technology, and breaking accessibility, technology and content barriers will be crucial in helping make sure all consumers have access to this next generation entertainment platform.”

The ideal handset for on-the-move entertainment enthusiasts looking for the best of home while on the road, LG Thrill 4G features a 4.3 inch capacitive touch screen and 1GHz dual-core/dual-channel RAM for powerful mobile processing, flawless viewing and effortless multitasking. LG Thrill 4G also delivers a revolutionary, glasses-free 3D LCD display that creates a unique opportunity for consumers to capture life-like images, video and experience real 3D gaming. Dual 5MP stereoscopic 3D cameras and included microSD card allow users to capture crystal-clear 3D images and view 720p HD 3D video playback. The first device to support the YouTube™ 3D mobile platform, LG Thrill 4G allows users to share 3D content with anyone anywhere in the world. LG Thrill 4G owners will have access to view and upload 3D content directly to YouTube 3D via Thrill’s dedicated “3D Space” user interface. HDMI-out and DLNA features offer wireless content streaming options, making sharing 3D content with the people and networks that matter most, easier than ever.

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Introduced as the LG Optimus 3D at MWC 2011, this new smartphone will hit the US market under the name LG Thrill 4G, and it will be released exclusively by AT&T in the coming months. The multimedia phone is powered by a dual-core, dual-channel 1 GHz processor and will run Android 2.2 when it ships. Along with the ability to shoot 720p HD 3D video, 1080p 2D HD video and 3D stills with its dual 5-megapixel stereoscopic camera, the LG Thrill 4G gets bragging rights for being among the first to feature a glasses-free 4.3-inch 3D display on a mobile phone. You can also view HD content on your HDTV via an HDMI-out, and it's also equipped with DLNA for wireless content streaming.



LG Thrill 4G comes with 8 GB of onboard memory plus an 8 GB MicroSD card, and the device will also offer 3D content like 3D games, video clips and images via the "LG 3D Space."

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We loved those TRON: Legacy Film Edition Gascan 3D Glasses from Oakley, but apparently they were not RealD Certified until now. In fact all Oakley 3D glasses have now been granted official certification by RealD Inc., the world’s most widely used 3D cinema technology, meaning you can be sure that they will work at all RealD 3D-equipped theatres around the world.



Oakley's line of 3D glasses are priced from $120-$150, which is not cheap, but the company details some reasons why you might be interested in a pair below:Unlike shutter-based 3D systems, Oakley 3D glasses hold no batteries and therefore require no recharging. To allow consumers to use the same glasses for home and cinema 3D entertainment, Oakley is pursuing partnerships with manufacturers of home 3D systems that utilize passive polarization.

As the world’s first optically correct 3D glasses, premium designs in the new Oakley line will maximize visual clarity and fidelity by virtually eliminating refraction, optical astigmatism and distortion caused by prismatic power. These deficiencies can undermine the performance of conventional 3D glasse



Oakley 3D glasses provide truer alignment of 3D images by virtually eliminating the ghosting (also known as “crosstalk”) between the images that reach each eye from one moment to the next. In addition, the company’s 3D glasses are the first ever made with high-wrap curvature. This extends the wearer’s field of vision and virtually eliminates glare and reflections.

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