VOXX International Corporation (NASDAQ: VOXX) announced that it has finalized its agreement with AVG (OEAM) Inc., an AVG Group company, to become the exclusive U.S. distributor of the Bongiovi Digital Power Station™ (DPS) technology for applications in the automotive aftermarket and the PPO Market (automotive accessorization post factory and pre aftermarket).

Under the terms of the agreement, VOXX International's wholly owned subsidiary, Audiovox Electronics Corp. (AEC) will have exclusive U.S. rights to distribute the patented DPS technology automotive applications, which significantly enhances the in-vehicle audio experience by making a traditional car stereo 'studio-sound enabled.'  The companies will collaborate to develop applications specifically designed for Original Equipment Manufacturers, initially focusing on the U.S. market.  Additionally, AEC and AVG are working to develop aftermarket applications which will be available through the Audiovox expeditor network.

"We're excited about this partnership and the potential it holds not only for our company, but for our customers.  For decades, Audiovox has been a leader in automotive entertainment, in-vehicle security and sound," stated Tom Malone, President of Audiovox Electronics Corp.  "The addition of DPS technology based applications enhances our automotive solutions for our OE partners, and will enable them to lower their acquisition costs for premium car sound while helping them differentiate their value-added solutions.  This applies to both Original Equipment Manufacturers as well as car dealers as it easily integrates with the technologies of both new and used cars.  We believe the patented DPS technology applications can potentially change the automotive sound landscape as it provides car manufacturers with the ability to take a basic factory sound system and dramatically improve audio quality without the need to upgrade to higher-end systems.  Additionally, this will resonate well with consumers who want a premium sound experience in their vehicles."

DPS is the new standard for digital audio delivery and was developed by Tony Bongiovi, the critically acclaimed sound engineer and record producer for Bongiovi Acoustics.  DPS creates this high-end quality by digitally re-mastering the audio signal in real-time, effectively compensating for the acoustical deficiencies of the vehicle and optimizing the program material for playback in the vehicle.  It extends the frequency response of car speakers and maximizes the frequency-specific power distribution of a vehicle's head-unit amplifier.  DPS applications are also designed and tuned for the individual vehicle so they are as custom as the other OE components.  

Ayaz Somani, CEO of AVG Group added, "Our goal is to provide consumers with an optimized listening experience in a vehicle environment.  DPS is the new standard for digital audio enhancement, and we see significant opportunities to expand the reach of DPS into car audio through our partnership with Audiovox.  Especially so, given Audiovox's nationwide automotive distribution network covering the OEMs, 12-volt specialists and aftermarket car dealers.  This partnership is not about 2012 – it's about the future, and our team is very excited to be working with Audiovox.  They know technology, they have proven market leadership and their distribution is unparalleled.  We see this alliance as a win-win not only for Audiovox, AVG and Bongiovi Acoustics but also for the automotive market and its consumers."


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